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The subscription numbers that matter, and how to compute them from Stripe.
MRR, churn and trial conversion are simple to define and easy to get wrong. These guides walk through the math, the edge cases Stripe data brings, and how to read revenue across more than one product.
The SaaS metrics that matter for a small subscription app: MRR, ARR, churn, ARPU, trials, expansion and traffic, with formulas and what each one tells you.
SaaS churn rate benchmarks by price point from ChartMogul and SaaS Capital, what counts as good churn for a small app, and how to compare your own number.
Churn rate vs retention rate for SaaS: formulas, why they do not always add up to 100%, gross and net revenue retention, and which one a small app should track.
The churn rate formula for subscriptions: customer churn, revenue churn, gross and net MRR churn, with worked examples and the mistakes that skew the number.
Calculate churn rate by hand with six worked SaaS examples: monthly, annual, revenue, gross and net MRR churn, plus how to turn monthly churn into annual churn.
Calculate monthly recurring revenue from Stripe the right way: yearly plans, quantities, discounts, trials, past due invoices, churn and expansion.