ANALYTICS
Oct 23, 2026 · 6 min
Web Analytics: What It Is and What to Measure
Web analytics explained for founders of small sites: what it measures, how tracking works, which metrics matter and how to pick a tool without a data team.
Blog
Run more apps with less setup.
Analytics without cookie banners, support without a support team, and revenue numbers you can trust, for founders running more than one app.
ANALYTICS
Oct 23, 2026 · 6 min
Cookieless Tracking: How It Works and What It Misses
Cookieless tracking explained: how analytics count visitors without cookies, the three main methods, what the law still covers and what you lose in accuracy.
ANALYTICS
Oct 23, 2026 · 6 min
Website Visitor Tracking: What to Track and How
Website visitor tracking for small apps: the numbers worth tracking, the methods tools use to count people, privacy rules, and a short setup with one script.
ANALYTICS
Oct 23, 2026 · 5 min
Website Visitor Counter: How to Count Visitors Today
How to add a website visitor counter that counts real people: hit counters vs analytics, unique visitors, bots, live counts and a free option for your site.
SUPPORT
Oct 23, 2026 · 5 min
Website Chat: How to Add It Without a Helpdesk Suite
Website chat for small SaaS apps: what it is, what a solo founder needs from it, how to add it in minutes and how to answer without living in the inbox.
SUPPORT
Oct 23, 2026 · 5 min
Tawk to Review: Pricing, Limits and Alternatives
Tawk to review: what Tawk.to is, what is free, what the add-ons cost, where it falls short for a small SaaS, and the alternatives worth trying instead.
REVENUE
Oct 23, 2026 · 5 min
SaaS Metrics: The 10 Numbers a Small SaaS Should Track
The SaaS metrics that matter for a small subscription app: MRR, ARR, churn, ARPU, trials, expansion and traffic, with formulas and what each one tells you.
REVENUE
Oct 23, 2026 · 5 min
SaaS Churn Rate Benchmarks: What Is Normal for Small Apps?
SaaS churn rate benchmarks by price point from ChartMogul and SaaS Capital, what counts as good churn for a small app, and how to compare your own number.
SUPPORT
Oct 23, 2026 · 5 min
Olark Alternative: Pricing in 2026 and Cheaper Picks
Olark pricing in 2026, what you get for $29 per agent, the new AI plan, and cheaper Olark alternatives for a small SaaS answered by one or two people.
ANALYTICS
Oct 23, 2026 · 5 min
Matomo Analytics vs Google Analytics: Which Fits You?
Matomo analytics vs Google Analytics compared: price, hosting, data ownership, cookies and report depth, plus when a lighter tool suits a small app better.
SUPPORT
Oct 23, 2026 · 5 min
Mantis Bug Tracker: Keep It or Use Something Lighter?
Mantis Bug Tracker (MantisBT) for a small team: what it does well, what self-hosting costs you, lighter options, and how users should report bugs.
SUPPORT
Oct 23, 2026 · 5 min
Jira Bug Tracking: Lighter Options for Small Teams
Jira bug tracking for a small team: when Jira is worth keeping, lighter alternatives, and how to collect user bug reports before they reach any tracker.
ANALYTICS
Oct 23, 2026 · 5 min
Is Google Analytics Free? What It Really Costs in 2026
Is Google Analytics free? Yes, GA4 costs nothing, but retention, BigQuery exports, consent banners and setup time have real costs for small apps.
SUPPORT
Oct 23, 2026 · 6 min
In App Feedback: How to Collect It in a Small SaaS
How to collect in-app feedback in a small SaaS: what to ask, where to put the form, how to triage it, and how to answer users when you work alone.
ANALYTICS
Oct 23, 2026 · 5 min
Google Analytics GDPR Compliance: Where It Stands in 2026
Is Google Analytics GDPR compliant? The 2022 Austrian and French rulings, the EU-US Data Privacy Framework, GA4 IP handling and consent, for small sites.
ANALYTICS
Oct 23, 2026 · 6 min
Google Analytics Alternative: 6 Options for Small Apps
A Google Analytics alternative for indie apps: six simpler, cookieless tools compared on price, free plans, self-hosting and what each one is best at.
ANALYTICS
Oct 23, 2026 · 5 min
Website Analytics for Free: 7 Options for Small Sites
Free website analytics tools compared: Google Analytics, Cloudflare, GoatCounter, Matomo, Plausible, Umami and Indiehacker Studio, with limits and trade-offs.
ANALYTICS
Oct 23, 2026 · 5 min
Clicky Analytics Review: When to Pick an Alternative
Clicky analytics reviewed for indie founders: free plan limits, Pro pricing, real-time visitor logs and heatmaps, and when a different tool fits better.
REVENUE
Oct 23, 2026 · 6 min
Churn Rate vs Retention Rate: What Each One Tells You
Churn rate vs retention rate for SaaS: formulas, why they do not always add up to 100%, gross and net revenue retention, and which one a small app should track.
REVENUE
Oct 23, 2026 · 6 min
Churn Rate Formula: Customer and Revenue Churn Explained
The churn rate formula for subscriptions: customer churn, revenue churn, gross and net MRR churn, with worked examples and the mistakes that skew the number.
REVENUE
Oct 23, 2026 · 6 min
Churn Rate Calculator: 6 Worked Examples for SaaS
Calculate churn rate by hand with six worked SaaS examples: monthly, annual, revenue, gross and net MRR churn, plus how to turn monthly churn into annual churn.
SUPPORT
Oct 23, 2026 · 5 min
Chat Box for Website: How to Add One, Step by Step
How to add a chat box to your website: where to paste the script in HTML, WordPress, Next.js or Rails, what to configure, and how to test it before going live.
SUPPORT
Oct 23, 2026 · 5 min
Bug Tracker for Small Teams: Pick the Lightest One
How a solo founder or small team should pick a bug tracker: what it needs to hold, the main options, and how user bug reports should flow into it.
SUPPORT
Oct 23, 2026 · 6 min
Bug Reporting Tool: What It Should Capture for You
A bug reporting tool lets users report problems from the page they are on, with a screenshot, recording, browser and console errors attached for you.
SUPPORT
Oct 23, 2026 · 6 min
Best Live Chat Software for Small SaaS: 7 Picks Compared
The best live chat software for a small SaaS run by one or two people: 7 tools compared on free plans, pricing, mobile apps, AI and the limits that matter.
INDIE HACKING
Oct 22, 2026 · 4 min
Running Several Side Projects From One Dashboard
How indie hackers can run several side projects without drowning in tools: shared setup, one inbox, one dashboard and a weekly review of every app.
REVENUE
Oct 22, 2026 · 5 min
How to Calculate MRR From Stripe Subscriptions
Calculate monthly recurring revenue from Stripe the right way: yearly plans, quantities, discounts, trials, past due invoices, churn and expansion.
ANALYTICS
Oct 22, 2026 · 5 min
Cookieless Analytics Without a Cookie Banner
How cookieless web analytics work, what you give up compared to cookie-based tools, and what a small app actually needs to measure to make decisions.
SUPPORT
Oct 22, 2026 · 5 min
How to Add Live Chat to a SaaS With One Script
Add a live chat bubble, feedback and bug reports to your SaaS with one script tag, and keep support manageable when you are the only person answering.