ANALYTICS
Oct 23, 2026 · 6 min
Web Analytics: What It Is and What to Measure
Web analytics explained for founders of small sites: what it measures, how tracking works, which metrics matter and how to pick a tool without a data team.
BlogCategory
Analytics
Measuring a small product without cookies, banners or a data team.
Most indie apps need a handful of numbers: who came, from where, what they looked at and whether they signed up. These guides cover privacy-friendly analytics, UTM tagging, custom events and reading traffic across several projects.
ANALYTICS
Oct 23, 2026 · 6 min
Cookieless Tracking: How It Works and What It Misses
Cookieless tracking explained: how analytics count visitors without cookies, the three main methods, what the law still covers and what you lose in accuracy.
ANALYTICS
Oct 23, 2026 · 6 min
Website Visitor Tracking: What to Track and How
Website visitor tracking for small apps: the numbers worth tracking, the methods tools use to count people, privacy rules, and a short setup with one script.
ANALYTICS
Oct 23, 2026 · 5 min
Website Visitor Counter: How to Count Visitors Today
How to add a website visitor counter that counts real people: hit counters vs analytics, unique visitors, bots, live counts and a free option for your site.
ANALYTICS
Oct 23, 2026 · 5 min
Matomo Analytics vs Google Analytics: Which Fits You?
Matomo analytics vs Google Analytics compared: price, hosting, data ownership, cookies and report depth, plus when a lighter tool suits a small app better.
ANALYTICS
Oct 23, 2026 · 5 min
Is Google Analytics Free? What It Really Costs in 2026
Is Google Analytics free? Yes, GA4 costs nothing, but retention, BigQuery exports, consent banners and setup time have real costs for small apps.
ANALYTICS
Oct 23, 2026 · 5 min
Google Analytics GDPR Compliance: Where It Stands in 2026
Is Google Analytics GDPR compliant? The 2022 Austrian and French rulings, the EU-US Data Privacy Framework, GA4 IP handling and consent, for small sites.
ANALYTICS
Oct 23, 2026 · 6 min
Google Analytics Alternative: 6 Options for Small Apps
A Google Analytics alternative for indie apps: six simpler, cookieless tools compared on price, free plans, self-hosting and what each one is best at.
ANALYTICS
Oct 23, 2026 · 5 min
Website Analytics for Free: 7 Options for Small Sites
Free website analytics tools compared: Google Analytics, Cloudflare, GoatCounter, Matomo, Plausible, Umami and Indiehacker Studio, with limits and trade-offs.
ANALYTICS
Oct 23, 2026 · 5 min
Clicky Analytics Review: When to Pick an Alternative
Clicky analytics reviewed for indie founders: free plan limits, Pro pricing, real-time visitor logs and heatmaps, and when a different tool fits better.
ANALYTICS
Oct 22, 2026 · 5 min
Cookieless Analytics Without a Cookie Banner
How cookieless web analytics work, what you give up compared to cookie-based tools, and what a small app actually needs to measure to make decisions.